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Write an About Page That Builds Channel Authority

ShortsFireDecember 23, 20250 views
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Why Your About Page Matters More Than You Think

Most creators obsess over hooks, thumbnails, and posting schedules. That makes sense. But the quiet workhorse of your brand is your About page.

On YouTube, TikTok, and Instagram, your About or bio section does three important jobs:

  1. Tells new viewers who you are and what you’re about
  2. Signals authority to viewers, brands, and the algorithm
  3. Filters in the right people and filters out the wrong ones

Your short form content might be what goes viral. Your About page is often what turns casual viewers into subscribers, followers, and clients.

If your current description sounds like this:

"Just a guy posting random videos. Subscribe for more :)"

You’re leaving a lot of opportunity on the table.

Let’s fix that.

The 3 Jobs of a High-Authority Channel Description

Before you write anything, you need a clear goal. A powerful About page does three jobs at once:

1. Clarifies Your Niche and Promise

People should understand your channel in one quick scan:

  • Who you help
  • What you post
  • What viewers get from following you

If someone can’t describe your channel in one sentence after reading your About section, it’s too vague.

2. Builds Trust and Authority

Authority does not mean bragging. It means proof:

  • Experience
  • Results
  • Perspective
  • Consistency

You want people to think, “This person knows what they’re talking about, and I should listen.”

3. Tells People What To Do Next

Your description should guide action:

  • Subscribe or follow
  • Watch a specific playlist or series
  • Join your email list or community
  • Contact you for brand deals or collaborations

No clear next step means you’re wasting interested traffic.

A Simple 4-Part Framework For Your About Page

Here’s a structure you can adapt for YouTube, TikTok, and Instagram.

Part 1: The One-Sentence Positioning Statement

This is your hook. One sentence that tells viewers exactly why your channel exists.

Formula:

I help [specific audience] get [specific result] with [type of content].

Examples:

  • “I help new YouTube creators grow from 0 to 10k subscribers with simple Shorts and content systems.”
  • “I help busy professionals get stronger at home using short, no-nonsense workout videos.”
  • “I show small business owners how to get daily leads using short form video content.”

Tips:

  • Be specific about your audience
  • Focus on a clear result, not just “fun content”
  • Avoid generic lines like “I make videos about my life”

Part 2: Authority Without the Ego

Next, you give people a reason to trust you. This is where you add credibility and background.

Authority can come from:

  • Years of experience
  • Real-world results
  • Certifications
  • Industry roles
  • Personal transformation
  • Volume of content and consistency

Templates you can use:

  • “I’ve spent the last [X years] [doing relevant work]. Now I share what actually works so you don’t waste time.”
  • “After [your own transformation story], I started documenting the exact strategies that helped me [result].”
  • “I’ve helped [X people/clients/students] [achieve something]. These videos break down the same process into short, actionable clips.”

Examples:

  • Fitness creator:
    “After losing 40 pounds while working a 9-5 desk job, I started sharing the exact short workouts and habits that helped me get there.”

  • Business creator:
    “I’ve helped over 120 small businesses turn short form video into a reliable lead source. Here I break those strategies into short, practical clips.”

Keep it human. You don’t need a long list of awards. One or two clear proof points beat a long, vague story.

Part 3: What Viewers Can Expect

Now you set expectations. This helps the algorithm and the audience.

Answer three simple questions:

  1. What topics do you cover?
  2. What format do you use?
  3. How often do you post?

Example section:

“On this channel, you’ll find:

  • Short, step-by-step tutorials on filming and editing viral Shorts
  • Deep dive breakdowns of what’s working on YouTube, TikTok, and Reels
  • Practical content systems for creators who don’t want to post 6 times a day

I post new videos every Monday, Wednesday, and Friday.”

For TikTok or Instagram, you’ll need to shrink this down, but the idea stays the same. Make it crystal clear what people are signing up for.

Part 4: Clear Calls To Action

A strong About page tells people what to do, not just who you are.

Typical calls to action:

  • “Subscribe for [type of content].”
  • “Start with this playlist: [playlist link].”
  • “Brand inquiries: [email].”
  • “Creators: download my free [resource] here: [link].”

For Shorts-heavy channels, a smart move is to point people to one “starter” playlist that represents your best work or a specific series.

Example:

“New here? Start with this playlist: ‘30 Days To Better Shorts’ where I break down hooks, editing, and analytics in 60 seconds or less.”

Putting It All Together: Sample About Pages

Here are some complete examples you can adapt.

Example 1: YouTube Shorts Creator - Education Niche

“I help new creators grow with simple, repeatable YouTube Shorts strategies.

After 2 years of testing hooks, formats, and posting schedules across multiple channels, I share what actually moves the needle so you don’t waste months guessing.

On this channel, you’ll find:

  • Short tutorials on scripts, hooks, and editing
  • Case studies of viral Shorts and why they worked
  • Systems for planning a week of content in one sitting

I post new Shorts three times a week, plus deeper strategy breakdowns on weekends.

New here? Start with this playlist: ‘Your First 1,000 Subscribers With Shorts.’

Brand or collaboration inquiries: contact@[yourdomain].com”

Example 2: TikTok / Reels Creator - Fitness

Remember that TikTok and Instagram bios are shorter, so we compress:

“Helping busy 9-5 workers get fit at home with quick, no-fluff workouts.

Lost 40 lbs working a desk job, now I share the exact routines, habits, and mindset shifts that worked for me.

Follow for daily 15-minute workouts and realistic nutrition tips.

Coaching and brand inquiries: link in bio.”

Common Mistakes That Kill Your Authority

Even strong creators trip over these.

1. Being Vague To “Appeal To Everyone”

“Lifestyle, vlogs, motivation, gaming, travel, and more.”

That tells people nothing. You can post a variety of content, but your description still needs a clear core theme.

Ask yourself:

  • If someone only remembers one thing about my channel, what should it be?

2. Writing in Third Person When You’re a Solo Creator

“John is a content creator who loves inspiring others.”

You’re not a corporation. Speak directly as yourself:

“I create short, practical videos to help you [result].”

First person feels more human and more trustworthy.

3. Overselling With Zero Proof

“Top expert.”
“Number one channel in the world.”
“Best tips on the internet.”

If you can’t back it up, don’t say it. Real authority comes from:

  • Clear results
  • Consistent content
  • Smart positioning
  • Testimonials or numbers when you have them

4. Forgetting About Brands and Collaborations

If you want sponsors, make it easy for them:

  • Add a line for business inquiries
  • Use a professional email
  • Mention your audience type or niche clearly

Example:

“Brand and collaboration inquiries: brands@[yourname].com
My audience: early stage creators and small business owners who want to grow with short form video.”

Optimizing for YouTube, TikTok, and Instagram

Each platform has its own quirks.

YouTube About Page

You have more space, so:

  • Use short paragraphs
  • Add a “Start here” playlist link
  • Include your upload schedule
  • Add contact info and relevant links

YouTube also lets you add links below your banner. Use those for:

  • Website or landing page
  • Free lead magnet or resource
  • Other social platforms

TikTok and Instagram Bios

You get less space, so your priority is clarity.

Focus on this order:

  1. Who you help and how
  2. Social proof or authority in one short phrase
  3. Call to action + link in bio

Example:

“Short form growth tips for creators.
300M+ views across client accounts.
Free hook guide in the link.”

Short, clear, and direct.

Action Steps: Fix Your About Page This Week

Here’s a quick process you can use:

  1. Write your one-sentence positioning statement

    • “I help [who] get [result] with [type of content].”

  2. Add 2 to 3 sentences of authority

    • Mention experience, results, or transformation.

  3. List what viewers can expect

    • 3 bullet points with topics and formats.
    • Add your posting schedule if you have one.

  4. Add one clear call to action

    • “Subscribe for [X]. Start with this playlist: [link].”
    • Or “Free resource / business inquiries: [link or email].”

  5. Adapt for each platform

    • Long form version for YouTube
    • Condensed version for TikTok and Instagram bios

Update your About section, then read it out loud. If it sounds stiff or fake, rewrite it in a way you’d actually say it to a real person.

Your content gets viewers.
Your About page convinces them you’re worth following long term.

Treat it like a small sales page for your channel, and it will quietly work for you every single day.

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