How To Find Underserved Sub-Niches In Facts & Motivation

Why Your "Facts" And "Motivation" Content Isn't Hitting

If you post facts or motivation content and it feels like you're shouting into a crowded room, you're not wrong.

Everyone is:

Reposting the same generic quotes
Reading the same Reddit threads
Copying the same TikTok trends

So viewers scroll past because they’ve already seen 10 versions of your idea that day.

You don't need to abandon facts or motivation. You need to go narrower and more specific. The growth comes from underserved sub-niches, not the broad category.

ShortsFire is built around exactly this idea: the same editing tools and templates, but smarter topics and hooks. That starts with better research.

Let’s break it down.

Step 1: Stop Thinking In "Topics", Start Thinking In Angles

“Facts” and “Motivation” are not niches. They’re categories so big they’re basically useless for strategy.

You need to move from:

Broad: “Facts”
To niche: “Psychology facts”
To sub-niche: “Psychology facts that explain texting habits”

Or:

Broad: “Motivation”
To niche: “Study motivation”
To sub-niche: “Study motivation for med students who work night shifts”

The more specific you are, the more someone says,
“Wait, that’s literally me.”

Ask yourself three questions for every idea:

Who exactly is this for?
What problem / feeling are they dealing with right now?
What context are they in when they watch? (on a break, late at night, overwhelmed, procrastinating, etc.)

If you can’t answer those three clearly, your idea is still too generic.

Step 2: Use Search Autocomplete To Find Real Sub-Niche Pockets

You don’t need fancy tools. Start with what real people are already typing.

Use YouTube, TikTok, and Instagram Search

Type a broad seed term, then let autocomplete show you the real-world sub-niches.

Try:

“psychology facts a”
“psychology facts about”
“motivation for”
“motivation when”
“study motivation for”

Watch what completes:

“psychology facts about crushes”
“psychology facts about overthinkers”
“motivation for single moms”
“motivation when you feel like giving up”
“study motivation for exams at night”

These long-tail phrases are often underserved. Fewer creators are making short, punchy content for them, which means less competition and a higher chance your Shorts stand out.

Action step

Pick one seed phrase, for example “psychology facts about”.
Write down 10 autocomplete completions.

For each one, ask:

Could I create 10 different Shorts on this one phrase?
Are there people who would binge this type of content?

If yes, you’ve found a potential sub-niche.

Step 3: Look For Comments, Not Just Views

Views can lie. Comments don’t.

You want to find content where:

Views are decent
Comments are active
People literally ask for more specific versions

Search in your category:

“psychology facts girls”
“motivation for procrastination”
“facts about money mindset”

Then:

Sort by “Newest” and “Most popular”.
Open 5-10 videos with solid views and go straight to the comments.
Look for patterns like:
- “Do one for introverts please”
- “Can you do this for people working night shifts?”
- “We need one for people who hate school but still want to succeed”

Every “Can you do one for…” comment is a sub-niche request.

Most creators ignore these. You shouldn’t.

Action step

Create a “Comment Bank”:

Make a simple doc or note
Copy paste interesting comments that ask for specific angles
Turn each one into a content idea

Example:

Comment: “Do more motivation for people who keep relapsing on their goals.”
Sub-niche: “Motivation for people who keep restarting”

Short idea:
“Stop Saying ‘I’ll Start Again Monday’ – Motivation For Serial Restarters”

Step 4: Blend Two Worlds To Instantly Narrow Your Niche

One of the easiest ways to find underserved angles is to mix two categories.

Think of it like:

[Content type] + [Audience] + [Situation]

Examples in the "Facts" category

“Psychology facts for overthinkers in relationships”
“Money facts for people who hate budgeting”
“Fitness facts for people who sit at a desk 10 hours a day”

Examples in the "Motivation" category

“Motivation for beginners at the gym who are scared of judgment”
“Motivation for students who left studying too late”
“Motivation for creators posting with zero views”

Most creators only do:

“Psychology facts”
“Motivational quotes”

You win by going:

“Psychology facts for shy guys who overthink every text”
“Motivation for creators who have posted 50 videos and still feel invisible”

That level of specificity makes it feel personal.

Action step

Use this formula 10 times:

I create [facts / motivation] content for [very specific group] who [specific struggle / situation].

Examples:

“I create motivation content for 9 to 5 workers who try to build side hustles at night.”
“I create psychology facts content for introverts who want friends but hate small talk.”

Any one of those can become a strong ShortsFire project.

Step 5: Hunt For Low-Quality High-Demand Niches

An underserved sub-niche usually looks like this:

People clearly care about the topic
Videos have comments and views
But the content is:
- Low quality
- Poorly edited
- Boring delivery
- No strong hooks

If you bring clean visuals, tight editing, strong hooks, and a clear angle, you can own that space fast.

How to find these pockets

Search very specific phrases:
- “facts about being an introvert”
- “motivation for divorced dads”
- “facts about overthinking relationships”
Scroll past the top 2 or 3 viral hits.
Look at the next 20-30 videos:
- Any with 10k to 200k views but low effort presentation?
- Any where comments are better than the content?

These are signals:

Demand is there
Competition is weak
You can upgrade the experience

Step 6: Turn Boring Facts Into Hooks That Punch

You don’t just need unique sub-niches. You need hooks that stop the scroll.

Take a basic psychology fact:

“People tend to remember negative comments more than positive ones.”

Most creators say it like that and lose viewers by second 2.

Turn it into a specific, emotional hook:

“That one insult from 3 years ago? Here’s why you still remember it.”
“If you replay criticism in your head at night, your brain’s not broken, it’s wired like this…”

Or a motivation example:

Generic:

“Don’t give up, success takes time.”

Specific hook:

“If you’re 26 and feel behind in life, listen to this.”
“You’ve restarted your goals 14 times this year. That doesn’t mean you’re weak. It means this…”

Hooks are where facts and motivation content win or die.

Action step

Take 5 facts or quotes you like.
For each one, write:

1 version for a specific audience
1 version for a specific moment

Example:

Quote: “Small steps every day matter.”

Audience version:

“For new creators getting 0 views: Small steps every day matter more than viral spikes.”

Moment version:

“If you’re about to skip today’s workout because it ‘won’t matter’, listen to this.”

Step 7: Steal From Long-Form, Shrink For Shorts

Many underserved sub-niches are already thriving in long-form content. They just haven’t been translated into short vertical clips yet.

Search on YouTube:

“podcast motivation single moms”
“TED talk procrastination students”
“lecture psychology of overthinking”

Then:

Check videos with strong view counts and active comments
Look for segments where:
- The speaker addresses a very specific type of person
- A strong story or fact lands in 10 to 30 seconds
Turn those ideas into short-form formats:
- “3 psychology facts for serial procrastinators”
- “One thing every single mom forgets about her own strength”

You’re not copying word for word. You’re borrowing themes, turning them into original, tight, scripted Shorts.

Step 8: Test Sub-Niches In Small Batches, Not Single Posts

Don’t test a sub-niche with one video and quit.

The algorithm rewards clarity. It needs to understand:

Who your content is for
What your channel is “about”

So when you test a sub-niche, commit to a small batch.

Simple testing plan

Choose 2 sub-niches
- Example:
  - “Psychology facts about texting and relationships”
  - “Motivation for people restarting their fitness journey”
For each one, create 5 videos:
- Same theme
- Different hooks
- Slightly different angles
Post them over 1 to 2 weeks.
Watch:
- Average watch time
- Shares
- Saves / favorites
- Comments like “This is exactly me”

Whichever sub-niche shows more “this is me” comments and stronger retention deserves more content.

Example: Turning “Facts” Into An Underserved Goldmine

Broad: “Psychology facts”

Refined:

Search “psychology facts about”
- Results: crushes, texting, introverts, quiet people, overthinking, etc.
Pick “psychology facts about texting”
Check videos and comments:
- “Do one for girls who overthink every message”
- “Do one for guys that leave you on read”
Sub-niches to test:
- “Psychology facts about people who leave you on seen”
- “Psychology facts for girls who overthink every text”
- “Psychology facts for guys who never know what to text back”

Now script Shorts like:

“3 psychology facts about people who leave you on seen”
“If you overthink every text, this is why your brain won’t shut up”
“Texting rule: if you type this sentence, they’ll probably pull away”

You’ve gone from generic “psychology facts” to content people feel in their gut.

Final Thoughts: Your Job Is To Be Weirdly Specific

Facts and motivation content only feel saturated at the generic level.

Once you:

Get painfully specific about who you talk to
Watch comments like a hawk
Mix content type + audience + situation
Use hooks that punch directly at real emotions

You’ll find deep pockets where almost nobody is serving the audience well.

That’s where Shorts, Reels, and TikToks start to go from “just another post” to “I need to follow this person right now.”

Use these steps to map out 2 or 3 sub-niches this week, then build focused batches of content around them. Consistent, specific experiments beat random viral chasing every time.