How To Build A Press Kit For Your Faceless Channel
Why Your Faceless Channel Needs a Press Kit
If you create Shorts, Reels, or TikToks without showing your face, you’re already running a brand.
Brands want to work with brands that feel professional and reliable.
A press kit is your “digital résumé” plus “highlight reel” in one place. It shows:
- What you do
- Who watches you
- What results you get
- How brands can work with you
You don’t need a big following to need a press kit. You need one the moment you start:
- Getting DMs from small brands
- Thinking about sponsorships
- Selling your own products or affiliate offers
- Pitching yourself to agencies or music distributors
A clean press kit does 3 big things for a faceless channel:
- Makes you look real and established, even without a visible host
- Shortens negotiation time with brands
- Justifies higher rates, because your value is clearly laid out
You’re not just “someone posting short videos.” You’re a media channel. Your press kit proves it.
Step 1: Clarify Your Brand Identity (Without Showing Your Face)
A faceless channel still has a personality. Your press kit needs to communicate that clearly.
Answer these questions first:
- What niche are you in?
- What problem do you solve or what feeling do you create?
- Who is your ideal viewer?
- What makes your content different from similar channels?
Turn that into a short brand intro.
Example for a faceless Shorts channel:
“[Channel Name] is a faceless short-form channel that turns complex money topics into 30-second story-style clips. Our audience is 18-34 year olds in the US, UK, and Canada who want to build better money habits without boring lectures.”
Keep it:
- 2 to 4 sentences
- Simple and specific
- Focused on who you serve and how
This will become the “About” section of your press kit.
Step 2: Decide the Format of Your Press Kit
You need your press kit in at least one of these formats:
-
One-page PDF
- Great for emailing to brands and agencies
- Easy to attach and forward
- Looks polished if you use consistent fonts and colors
-
Web page or Notion page
- Great for linking in emails and DMs
- Easy to update without re-exporting a PDF
- Can include more examples, playlists, and links
-
Short “Press Kit” highlight video
- Optional but powerful for a video-first creator
- 30 to 60 seconds showing your best stats and brand results
- You can send it to brands as a quick overview
Start with at least:
- One-page PDF
- One public link (Notion, Carrd, or a simple website)
Name your file and page clearly, for example:
ChannelName_Press_Kit_2025.pdfchannelname.com/pressornotion.so/channelname-press-kit
Step 3: Non-Negotiable Sections Every Press Kit Needs
Here’s the structure you should follow, with specific tips for faceless channels.
1. Header: Who You Are
Include:
- Channel name or brand name
- Logo or recognizable icon
- Short tagline
If you don’t have a logo, pick:
- A clean text logo using your channel name
- A consistent color and font you use on thumbnails
Keep this section simple and readable.
2. About the Channel
This is where your brand identity work goes.
Include:
- 2 to 4 sentence description
- The type of content you create (Shorts, TikTok, Reels, etc.)
- Your main topics or content pillars
Example:
“We create 15 to 45 second story-based business clips focused on online income, productivity, and career growth. Our videos are faceless by design, so viewers can focus fully on the message and visuals.”
Mention that you’re a faceless channel in a positive way, as a stylistic choice, not a limitation.
3. Audience & Demographics
Brands love this section. It tells them who they’re actually paying to reach.
Include:
- Platform: YouTube Shorts, TikTok, Instagram Reels
- Key numbers:
- Followers or subscribers
- Average views per short
- 30-day views (if strong)
- Best estimate on:
- Top 3 countries
- Age ranges
- Gender split (if relevant)
If your numbers aren’t huge yet, focus on:
- Engagement (comments, shares, saves)
- Watch time and completion rate
- Growth rate over the last 90 days
You can show this visually:
- Simple bar chart for countries
- A few bullet points like:
- “60 percent of viewers watch our videos to completion”
- “Viewed more than 1 million times in the last 30 days”
Keep screenshots of analytics ready, but don’t clutter the press kit. One or two small visuals are enough.
4. Content Stats & Proof
This section answers: “Can you actually get results?”
Include:
- Best performing videos:
- Title or short description
- Platform
- View count
- Link (clickable in PDFs and web pages)
- Average metrics:
- Average views per new short
- Average engagement rate (likes + comments + shares divided by views)
Faceless channels can also highlight:
- Strong hook rates
- High retention (people watch till the end)
- Storytelling style
Example bullets:
- “Average 85 percent retention on our last 20 Shorts”
- “15 videos with over 100k views each”
- “1 short exceeded 2.4 million views in 7 days”
This is where you prove you’re not just posting. You’re performing.
5. Brand Collaboration Options
Most creators skip this. Don’t.
Spell out how brands can work with you. Make it clear and simple.
Common options for short-form, faceless channels:
- Sponsored short
- Short series (3 to 5 videos)
- Product integration within a story
- Dedicated review or explanation short
- CTA-driven short (e.g., “Click the link in bio” style content)
- UGC-style content the brand can post on their own account
For each option, include:
- 1 sentence description
- What the brand gets
- Any limitations (optional)
Example:
- Sponsored Short
One 30 to 45 second video featuring your product naturally inside our usual format, posted on our main channel.
You don’t have to include prices directly if you’re still testing your rates. You can:
- Write “Rates available on request”
- Or give ranges like “Packages start at $XXX”
6. Past Brands & Social Proof
If you’ve worked with any brands, even small ones, show them here.
Include:
- Brand logos (if allowed)
- 1 or 2 short testimonials (2 to 3 lines each)
- Quick results if you have them
Example:
“Our sponsored short for [Brand] drove 1,200 clicks in 48 hours with only 24,000 views.”
If you have no brand deals yet, use:
- Results from affiliate products
- Results from promoting your own digital product
- Any UGC content you created for a brand’s own page
You can also write:
- “Available for first-time brand collaborations”
- “Discounted rates for first brand partners in this niche”
7. Contact & Booking Details
Make it easy to reach you. This sounds obvious, but many creators bury their contact info.
Include:
- Business email
- Location or time zone (just city or country is enough)
- Best way to contact (email, form, or manager)
- Response time (for example “Replies within 24 to 48 hours”)
If you have a separate channel manager, list:
- Manager name
- Manager email
Step 4: Design Tips For a Clean, Pro Look
You don’t need to be a designer. Use these simple rules:
- Stick to 2 colors
- Use 1 font for headings and 1 for body text
- Keep lots of white space
- Use high-resolution logos or icons
- Make links clickable in the PDF
Tools you can use:
- Canva (use “Media Kit” or “Press Kit” templates)
- Notion (clean page with headings and embeds)
- Google Docs exported as PDF
Keep your channel branding consistent:
- Same logo you use as your profile picture
- Same background color tone as your thumbnails
- Same name spelling across all platforms
Step 5: Keep Your Press Kit Updated
Your numbers change fast, especially if you’re posting Shorts, Reels, or TikToks daily.
Set a reminder to:
- Update stats once a month
- Swap in better performing videos
- Add new brand collaborations or testimonials
- Adjust your pricing ranges if you’re consistently booked
You can include a small “Last updated: [Month Year]” line at the bottom, so brands know your data is current.
Step 6: How To Share Your Press Kit To Get Paid
Creating a press kit is step one. Using it is where the money shows up.
Use it in:
- Cold emails to brands
- “I’ve attached my press kit with audience data and collaboration options.”
- Replies to inbound offers
- “Great to connect. I’ve attached my press kit so you can see my audience and rates.”
- Your social bios
- “Brand inquiries: [Press Kit Link]”
- DM responses
- “Thanks for reaching out. Here’s my press kit with details on views, audience, and how I work with brands: [link]”
The faster a brand can understand who you are and what you offer, the faster they can say yes and send a contract.
Final Checklist: Your Faceless Channel Press Kit
Use this quick checklist to make sure you’re ready:
- Clear brand name and logo or icon
- Short “About the channel” section
- Audience and demographic overview
- Best content stats and examples with links
- Collaboration options explained
- Past brands or performance proof
- Contact info that’s easy to find
- PDF version plus a shareable link
- “Last updated” date
You don’t need a face for brands to trust you. You need clarity, proof, and a professional way to present yourself. Your press kit does that for you and quietly raises your rates every time you send it.